Are you a business owner who is looking to refresh your business? Then I am sure you are eager to know how to gain the trust of clients and keep it long-term. Having trusting clients will ensure that you get regular sales and, therefore, attain a regular profit.
If you are serious about building a trusting relationship with clients, then sometimes you have to think beyond business interests. Rather than always thinking about getting a new sale, you should give time to make your client feel comfortable while dealing with you and your team. Remember a long-term relationship with customers can lead to consistent business growth as you benefit from existing client recommendations.
However, the big question is how to gain the trust of clients without making them feel uncomfortable. Let me help you out with these top tips that explain how to tell a client to trust you.
Offer contracts – One of The Best Ways To Gain The Trust of Clients
If your work involves long-term tasks and project management, then you are advised to involve contracts. Thus you can show your client what to expect and what you can promise them. Without a contract, you could (legally!) mislead your client and not even allow them any say in the matter. However, this doesn’t sit well with the majority of clients. Therefore, it is ideal to offer contracts and prove to the client that you are ready to offer quality work like a true professional.
For instance, a performance bond construction guarantees the completion of the project. This is something you should finalize with your client ahead of the work. Such a step ensures that you maximize their trust in you. Also, you offer the guarantee of minimal dispute since your promises are outlined as signed off in the contract.
Provide The Best Customer Service Possible – The Best Way to Build Relationships With Clients
When a client wants to ask a question or tell you something, they don’t like it if they face difficulty getting in touch with you. Neither they want to wait for a week or so to get a response from your end. Yes, it can be a frustrating situation for them and damaging for your business.
Therefore, it is very important to provide the best customer service possible to stay in the race. Make sure that your phone lines are easily available during business hours. Also, your business email id should function properly too. If your website has a “Contact us” page, make sure it works fine by delivering the messages promptly to your inbox. These steps ensure that clients can reach you quickly and get a response whenever they need to.
Furthermore, by providing friendly support you can keep your clients satisfied. They start taking your business seriously and feel loyal too.
Be Honest – One of The Must-Follow Ways to Gain Your Client Trust
I am sure you believe that the best policy in life is honesty. This is a trait that you should also carry in your business. You may decide to lie to a client, misguide them or offer incorrect information for financial gain. But remember, consumers nowadays are no fools! Once they find out the truth and realize that you have failed to keep your promises, they will never trust you and your business.
Therefore, you should always be as honest as possible with your clients. Transparency ensures that your customers know what to expect from you.
Let’s say you have taken up a project and promise to deliver it in 7 days. Now, due to sudden emergencies, you fail to keep your deadline date and fulfill your promises. Then make sure your client knows the truth. You can always explain to them what has gone wrong. Thus you let your clients know that you have tried your best. Such an honest approach can actually help gain your client’s trust while reducing disappointment.
Being honest in a business relationship also means admitting your mistakes and correcting them as early as possible. Even if you are working on a different project, you should take time out to apologize and explain what you can do to rectify the errors. As the client realizes that you don’t put the blame on someone else, that automatically helps gain the trust of your client.
Encourage Positive Reviews Online For Prospective Customers To See
New customers often look for business reviews before getting in touch to inquire about your products or services. In fact, you do it yourself, before booking a restaurant or planning a vacation, don’t you?
Therefore, it certainly benefits your business and helps build clients’ trust if you can share positive reviews. Request your existing clients to write reviews, be it on social media or on e-commerce platforms. You can then use these reviews on your website or on Google to showcase what your business can offer and how clients feel about your services.
By encouraging more and more reviews, you can attract new customers as they are likely to trust the opinions of other clients rather than all those rosy descriptions written on your business web pages.
Create Valuable Content For Your Clients
Be it an informative article or an explainer video, people are always searching for valuable information before trying out something new. And you can use this situation to your advantage by creating more and more content that delivers lots of added value for your clients.
Let’s say you offer social media marketing services. So, how do you build trust with your new clients when there are so many established companies offering similar services? Well, you can start creating informative videos to enlighten viewers about social media marketing. Else, you can write a lengthy article, explaining all the key criteria to check while hiring the best social media company.
Now you must be wondering, “Am I not promoting my services with such content?” Sure, you are! But at the same time, you are helping your clients with valuable information so that they don’t end up hiring an inefficient service. Often clients appreciate such efforts. And this can immensely help gain the trust of clients and their loyalty too.
Now that you know the ways to gain the trust of clients, it’s time to act! But remember, one size doesn’t fit all. So, a certain trust-building measure that works for a particular business might not work for your organization. Hence it is important to make a sincere effort to build trust with clients daily. Don’t treat them casually once prospective clients become your regular customers. Make each of your clients feel special by providing the type of service that he/she wants to talk about. Then only you can strengthen your client base and keep them long-term!
Sweta is a veteran content creator, passionate traveler, movie enthusiast, music lover (reasonably good singer!), an informed reader …. and a coffee connoisseur! She has over 10 years experience in developing content for small businesses, internet marketing firms, website development companies and internet entrepreneurs. The experience has helped her develop in-depth knowledge about small business online which she now shares on the OnlismallbiZ platform. In her own words, “I am a dreamer and a doer!”