Select a Shipping Service For Your Business By Following These 5 Proven Tips

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Setting up a website is only one part of the e-commerce equation. Once you have driven customers to the sales page on your website and they have hit the check-out button, you now have to work out the shipping and delivery process. You should have a system in place to get the ordered goods delivered in time and in perfect condition. This is when you need to follow these 5 proven tips to select a shipping service for your business.


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It is very important for e-commerce businesses to get into a partnership with the right shipping company. However, choosing the right shipping company can be a challenge especially if you don’t know what you should be looking for. To help you with the evaluation process, we have worked out these 5 important factors that should be considered as you select a carrier for shipment. And finally, you should be aware of your business needs to determine what are the most important criteria to apply when evaluating a shipping company.

Speed of Delivery – One of The Important Tips To Select a Shipping Service For Business

In a world where companies like Amazon deliver next-day shipping, people have come to expect instant and flawless delivery.

While you don’t have to keep up with Amazon, getting goods to your customers promptly is necessary. Excessive delays will only serve to frustrate you and your customers. On the other hand, if you can provide prompt delivery, this can significantly reduce the cart abandonment rate and also encourages customers to keep coming back to your business. By hiring a reliable shipping carrier you can build your company’s reputation and grow your business while meeting customer expectations all the time. Hence it is important to ensure that you have a reliable shipping company that assures timely delivery without compromising on quality.

The Shipping Company Should Have A Robust Tracking System

At every stage of the journey, your customers want to know where their packages are, and how and when they will arrive. Be it an early or delayed delivery, your customers should be able to track the movement of their orders. This is possible if your shipping service provider is able to offer a robust tracking system that can be monitored at all times. 

Ensure that you have a shipping company that allows you and your customers to keep a check on where their items are in the transportation journey. 

By maintaining transparency in the delivery process you can increase customer satisfaction and make them come back to buy your products time and again. Make sure you choose a delivery company that has excellent tracking methods. This ensures that buyers are never left guessing where their packages are located.

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The Cost – Another Important Factor To Remember While Selecting a Shipping Service

According to a recent survey, around 68% of US online shoppers mentioned that they prefer buying from companies that offer free shipping. Now, if you are running your business on a tight budget, then you might not be in a position to offer free shipping. The best you can do is keep your customer’s shipping cost down.

Hence, you should make sure that you are working with a company that has an affordable price so that you can pass on the savings benefits to your customers. 

It is not a good idea to settle for exorbitant shipping fees that are beyond reasonable expectations. On the other hand, hiring a shipping company at a lower cost and then compromising on delivery time, is not a good idea too. Hence, I advise that you shop around and compare rates until you find a company that gives you an affordable rate.

Customer Service – One of The Effective Tips To Select A Shipping Service For Business

At every stage of the delivery process, you are likely to have questions about the packages that you have entrusted to your shipping company for delivery. Hence, you want to make sure that you get reliable customer service that promptly answers questions that you might have from time to time.

If you are not able to get clear responses about your concerns, it can make the entire shipping experience frustrating for your business. This frustration passes on to your customers as you fail to give them the answers they need. 

The best shipping companies are those that do transportation logistics consultations regularly so they can keep track of what is new in the industry. Accordingly, they are able to upgrade their customer service to build up a long-term relationships with clients.

How To Make the Right Choice And Select The Best Shipping Company

Selecting the right shipping company is something that you need to consider carefully. This is because the growth and reputation of your business depend on it. You do not want to be known as a company that is tardy with delivering items to its customers. This can negatively impact your online reviews which ultimately leads to negative word-of-mouth advertising for your company.

Hence, it is suggested that you do your own research to select a logistics company that is reliable and efficient. Once you shortlist a few, visit their websites to learn more about their business, services offered, and recognitions earned to date. The best shipping companies have customer testimonials which you can read to know what their existing customers have to say about the shipping services. These important steps can really help you avoid major pitfalls at a later stage.

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