Christmas is the time to have fun with family and friends, right? Well, for the business minded individuals, Christmas is also the time to earn some quick money! According to 2018 Christmas shopping statistics, the retail sales surpassed an amazing $1trillion. This figure is expected to rise by up to 4.4% in 2019. So, if you know what are the profitable gift products to sell this Christmas, then there’s high chance of making handsome money out of it! Here, I have designed an animated Infographics with my top 15 profitable gift products to sell this Christmas. But before that…
Few Interesting Statistics To Decide The Right Gift Products to Sell This Christmas
Do you know that more than 60% Americans prefer last-minute Christmas shopping? May be they wait for the best discounts to come late or may be they are simply too lazy about gift buying! Also Christmas shopping data shows that almost 7% purchase gifts just a day before the celebration. So, there’s yet time to do some research and pick up the trending gift products to sell this Christmas.
But yes, there are 28% American shoppers who prefer to complete the shopping by November itself.
Interesting to note that 19% U.S shoppers do impulsive shopping without planning it beforehand. This simply means, besides picking up the right gift products to sell this Christmas, you need to strengthen your marketing campaign as well.
More than 60% shoppers look for discounts and deals before hitting the “buy” button. Typically, 77% shoppers remain loyal to the retailers from whom they purchased previously but there are 75% who don’t mind switching loyalty if other retailers offer better deals and product variations.
If you are looking to boost your digital marketing strategy, then focus more on driving organic traffic to your online store as 25.3% of holiday sales comes from direct traffic to websites. Paid search stands second, followed by email marketing.
Social media also dictates holiday season buying as 23% shoppers check social posts of retailers before taking the purchase decision.
There’s a significant rise in mobile E-commerce as retail sites experienced more than 50% footfalls from mobile devices, during Cyber Monday 2018.
What Are The Top Selling Categories During Christmas?
Gift cards and certificates are the most popular gifts people like to receive during holiday season.
Clothing and accessories are loved by 53% recipients.
Books and related media is the third popular gift category.
Consumer electronics and accessories are preferred by 29% gift receivers.
Other than these, people also love to receive home decor items, jewelry, personal care & beauty products, sports related items and home improvement tools, as gift products.
Considering the last year trend, experts predict an astounding increase of more than 10%, in online sales this year as well. To sell faster you should consider free shopping as 75% online shoppers expect the shipping charge to be waived.
Now that you know what are the gift products to sell this Christmas, make sure you have a mobile-friendly ecommerce site with all the right features and services to woo buyers!
Reference Links: Holiday Ecommerce Shopping & Marketing Statistics