YouTube stars like Tanmay Bhat are today’s self-made celebrities. Along with Bollywood superstars, Amitabh Bachchan and Shahrukh Khan, Tanmay secured a place in the Forbes 2017 list of top 100 celebrities. His YouTube money makes him one of the richest Indian YouTubers who knows exactly how to make money on YouTube sharing funny and witty videos.
Why YouTube is So Popular?
Because, YouTube, after Google and Facebook, is the second largest search engine in the world. This video-based platform also ranks as the third most-visited site. YouTube users upload five hundred hours of video content in a minute, and people watch one billion hours of videos on the platform every day. This awesome popularity of YouTube makes it one of the most easily accessible and desirable money making platforms.
The best thing about YouTube is that it doesn’t differentiate between a celebrity and a commoner. Anyone with superb video making skills and amazing content, can position himself/herself as one of the top YouTube money makers. However, if you are planning to be a YouTube celebrity from day one itself, this is unlikely to happen. Like any other business, a lot of hard work, dedication, and effort go into turning a YouTube channel into a financially profitable one!
To make money on YouTube, you need to learn the ins and outs of how to start a YouTube channel. You need several resources to make money fast from YouTube.
In this article I have explained the exact steps to follow to make money with videos online.
So, let’s start….
How To Create a YouTube channel – The First Step To Make Money On YouTube
To make money with videos online, the first thing you need is a YouTube channel. Creating a YouTube channel involves simple steps. Get your own YouTube channel by following the guidelines below –
- Sign in to your Google account. If you are going to use the channel for business purpose or brand promotion, then use the relevant business gmail id, else you can use personal account if too. Now open YouTube.
- Find the drop-down menu on the left-hand side, just below the YouTube logo.
- Select “Settings” and you will be directed to an overview of your account. There under “Additional features” you will find the option “Create a new Channel” .
- Key in your brand name carefully. If your YouTube channel is going to represent your business or any activity then match the brand name accordingly.
- Next you will be asked to provide some basic information about the channel. You have to be careful in specifying keywords as that’s the first major step to YouTube money!
- Add the link to your website/e-commerce store and also provide a description of 3-4 lines that tells visitors what your YouTube channel is all about.
Basic Guidelines About Branding Your YouTube Channel
- The name should reflect the basic theme and purpose of your YouTube channel. Try to maintain the same name that you are using on social media sites and for branding purpose.
- Select a channel icon which is 800 x 800 pixels, either round or square shaped. Remember the channel icon you use here will be consequently used by your Gmail and Google+. You can use your company logo or a professional pic of yours.
- You need to take care of the channel art too. Create an image which is 2560 x 1440 pixels so that it fits the screen of a desktop, TV as well as mobile devices.
- The channel description is an important part of YouTube channel. Write a description that tells something about your business/profession. Also explain the types of video content you plan to upload. This description should contain the primary keywords related to your brand. This will help search engines find and rank your channel.
- Use the “About” section to share links to your website and social media accounts. This helps viewers verify your identity before they decide to subscribe.
- YouTube assigns a channel URL which you can customize only if your channel has more than 100 subscribers. Also it should display a proper icon and channel art. Your channel needs to be more than a month old to qualify for a custom URL.
You can learn more about hidden YouTube features here.
What Are The Profitable Niches to Make Money With Videos Online
Many people are sharing their passion or hobbies on YouTube to make money with videos online. If you have the skills to make interesting or informative videos that the world might love to watch then you can easily join the desirable club of YouTube money makers. Here are some unique niche ideas to help you get started –
Make videos about your pet’s funny activities and post them on your channel. You can share tips about pet care. If not sure how to start, you can draw inspiration from YouTube Pet videos which currently has an astounding 1,534,851 subscribers.
Pet videos are among the most-watched categories on YouTube, which means, you can make good YouTube money by uploading videos about your cutie cat or dog. Pet care is another sought-after category that can help you make money on YouTube. If you have good knowledge of pet care, check out how people are making money on YouTube by sharing pet care videos.
Everyone enjoys a good laugh. If you are an expert stand-up comedian, or like to do mimicry, then no one can stop you from earning handsome YouTube money. In fact, some of the most popular YouTube money makers are standup comedians who are doing really great these days.
Fashion and Beauty Tips
If you have a great fashion sense or love to offer practical beauty tips, then you can easily make money on YouTube by helping people look beautiful. This is also an excellent niche to explore on YouTube, as it is easy to get advertisements from beauty product manufacturers once your channel becomes popular.
Food and Cooking Related Videos
Ask any food lover what he/she often searches on YouTube? I am sure the answer will be food and cooking related videos. By posting cooking videos and delicious recipes you can easily attract these food aficionados on YouTube. Besides sharing useful cooking tips, you can also sell own products or start online cooking classes. Undoubtedly food is the niche to make money with videos online, the hassle-free way.
Be it singing, dancing, jewelry making, web designing or online marketing, people today, take the internet route to learn something new. This is why tutorial videos are getting so popular these days. Such informative videos also open an avenue for you to make money on YouTube, if you have a certain skill set to share.
DIY Simple Tips
People love watching DIY videos. This trend has prompted many to try their luck with Do-It-Yourself videos. The best part is that you can shoot such videos anytime, anywhere and get over a million views easily. YouTube DIY videos nowadays cover a wide range of topics, e.g. easy room décor, quick makeup tips, easy clothes hack, morning routine, kitchen hacks and so on.
Are You Following The ‘Content Is King’ Strategy To Make Your Channel Popular?
If you are curious to learn how do people make money on YouTube, then the answer is, they prioritize content. Often the top YouTube money makers apply a well-planned content strategy which makes their videos go viral.
Though there are several promotional methods that YouTubers deploy, the focus is always on high-quality content. You can, and you should use content promotion strategies, but your primary objective should be to create unique content.
Only with high-quality content, you can keep viewers glued to your channel. For the purpose, you can hire a freelance copywriter. If you are confident about own writing skill, then feel free to pen down the script. As the video creator, only YOU can feel what type of content best complements your video. .
How To Monetize Your YouTube Channel With Google Adsense
Now comes the most important part, where you will learn how to monetize your YouTube channel through Google AdSense. Although there are various ways to monetize your YouTube channel, AdSense, however, is a widely adopted method to make money on YouTube. It basically determines how much can you make from YouTube.
To apply for Google AdSense, you need to fulfill certain criteria. In general, the minimum eligibility criteria for AdSense approval is 4,000+ public watch hours and over 1,000 subscribers. This you need to achieve in the last 12 months. Also to remember, you must also live in a region where you can access the YouTube Partner Program.
Here are the precise steps to follow for YouTube Adsense approval:-
- Visit YouTube Creator Studio Dashboard. You will find the option by clicking on the ‘My Channel’ section on the top left-hand side.
- When you are in Creator Studio, find Channel> Monetization. You will be asked to “enable” the monetization option. Once you enable monetization, you will be directed to the agreement process.
- To complete the agreement procedure, you should give a look at the terms and conditions and then select the ‘I accept’ box.
- The ‘Monetization’ option will now appear under the heading ‘Channel’
- When you select ‘Monetization’, a pop-up window will appear
- Here, you will get an option – ‘How will I be paid?’
- Click on ‘Associate an AdSense account’
- This takes you to the next window where you need to fill in the necessary information.
- Click on ‘Submit my application’
- The system will verify the mobile number linked to your Google account
- Now your application for AdSense approval is complete.
The wait time depends on Google’s review team, which scrutinizes your video content to determine whether you are eligible for an AdSense account.
How Much Your Channel Can Earn From AdSense?
Quite relevant question, I guess! The answer is you get paid ONLY when someone clicks the ad which appears at the beginning or in the middle of your video. Your earning is confirmed if the viewer chooses to watch the 30 seconds ad till the end.
If the viewer decides to skip the ad, then, your earning will be NIL. This is why you can’t connect your channel views to dollars. If your video gets ten million views but nobody watches or clicks the ads, you don’t make any money on YouTube.
The general rule of making YouTube money from AdSense is as follows:
If the advertiser pays $5 for 1000 views, you get to earn 55% of the CPM (Cost per 1000 views) i.e. $2.75 whereas YouTube takes the rest 45% i.e. $2.25
Disheartened that your hard work is not getting paid enough? Check out few AdSense alternatives and explore their terms to decide if you should try any of these networks for better income.
What Are The Other Monetization Tricks to Make Money on YouTube
Both big and small players have a fair chance of making good money on YouTube, provided their content is engaging, appealing, and unique. Mentioned below are some methods that the top YouTube money makers use to make money with videos online –
Affiliate marketing is a great way to make money on YouTube. First you need to make an attractive and informative video about the affiliate product. It can be an authentic review, how-to use the product, what people saying about the product and so on. At the end of the video, you can add a line like “if you enjoy watching my video and interested in checking out the product then you can find the product link in the description box.”
Now, you include a product link in the description box of your video and also add few lines about it. Also remember to include relevant keyword to help people find your video easily. You will get paid on every successful conversion.
Look For Direct Advertisement Offers To Make Money With Videos Online
For direct promotion, you need a sizeable fan-base. If you can flaunt a significant number of subscribers, brands will approach you to promote their products/services. In most cases, they offer to pay a handsome sum for such promotional videos. Once you become a YouTube influencer, you can decide own terms and charge an amount that suits you the best.
You too can decide to approach companies in your niche with a sponsorship or paid promotion offer. But before that, you need to work out a detailed proposal and keep your portfolio ready.
Paid video is one of the popular monetization methods that has created so many YouTube money makers!
Promote Own Products And Make Money On YouTube
Want to promote own product/ service? YouTube offers a free-of-cost promotion platform to showcase your product and establish your brand identity. Make the video interesting, informative and simple. Tell people clearly why they should buy your product.
If you are selling some electronic gadget/app/software, you can educate viewers about how to use the product. Now, share the relevant link to your product in the description box and encourage viewers to click the link and check out your product.
Start Own Web Series and Look For Sponsors
This concept has become really popular these days as storytelling has become a craze. If you are good in telling stories, you can start own Web TV series. The genres that are quite popular nowadays are comedy, thriller, food, exotic travel, inspirational talk show, etc.
However to start a web TV series and get sponsors for it, you need to invest in a high-end camera. Also you need 2-3 people to act/perform in your series. Though indoor shooting is a cost effective option, but if you can shoot the video outdoor, it will definitely help get more viewers, which in turn means, more sponsors!
Apart from these YouTube has recently introduced several other features to help video creators earn better from this platform.
Do You Use The Best Tools To Promote Your YouTube Channel Just Like The Successful YouTube Money Makers
YouTube is an outstanding traffic source, but the video search engine has one problem – it is too crowded right now. To make an impact, successful YouTube money makers apply different digital marketing strategies. Here are some easy ways to follow, to make your video go viral:-
Share on Social Media
To make your videos popular, it is necessary to share them on various social media platforms. If you are ready to hire content managers, the task becomes easier. The content manager will take care of everything from production to promotion, and monetization of YouTube content.
But for an individual who can’t afford a social media strategist, it might get difficult to monitor every aspect of content management. In such a scenario, you can use social media management tools like Buffer to automate the social sharing process. Buffer allows you to schedule the sharing of content on all social media platforms thus making sure your YouTube video gets maximum exposure.
You can join Facebook groups related to your niche, share the YouTube links there and ask for feedback/comments from group members. This is also a great way to increase engagement.
Subscribe and Follow YouTube Channels In Your Niche
You should subscribe to the popular channels related to your areas of interest. This way you can get an idea what types of content they are posting and which videos are getting maximum likes. You should engage proactively with the subscriber community by leaving interesting comments, and reacting to others subscribers’ comments. If possible, discreetly mention a video that you have recently posted (only if it is related to the topic).
The more you interact and engage, higher is the chance of you and your channel getting noticed!
Boost Visibility By Adding The Speech to Text Option
It is no rocket science that eye-catching videos attract traffic, which translates into YouTube money. To make content that appeals to a wider audience, it is sometimes necessary to incorporate supporting texts into videos. Speechnotes is one such app that will make your job easier. The app automatically converts your voice into texts.
Make Smart Use of SEO Tools to Make Your Video Search Engine Friendly
Apart from unique, high-quality videos, it is increasingly becoming important to optimize your content for YouTube’s search engine. You can’t ignore YouTube SEO as it is crucial in determining the ranking of your content. Use Google Keyword Planner or other SEO tools, to identify keywords that people are looking for.
If you are not comfortable using any tool then simply rely on YouTube Autosuggest or Google Autocomplete, to help you out! Here’s how:
Now that you have the keywords, use them properly in the video description and title (50-60 chars), so that your content appears when people search YouTube for that specific topic. Also remember to add tags related to the keyword, e.g. if your keyword is “self-hosted WordPress”, you can add few tags like “self hosting”, “Wordpress.org tutorial”, “Wordpress Blog” and so on.
These are the crucial SEO steps which help increase the traffic flow, thus improving your scope of making money on YouTube.
To Sum It Up
To make money on YouTube like successful YouTube money makers, you need to do more than simply shooting awesome videos. At the initial stage, your primary focus should be on creating contents that people LOVE to watch and can easily connect to. Then only your subscribers will grow which will automatically lead to revenue generation.
If you are serious about making money on YouTube then you can look for YouTube- marketing courses online. There are free courses available online that teach you how to make money with videos online by building subscriber base, optimizing the video content and finally winning the heart of audience. You can refer this book too, if you want to leverage the power of YouTube video marketing to boost your online presence and earn good money out of it!