If you are running a small business then you must have this habit of checking emails every morning, right? What do you usually notice after opening the Gmail or Yahoo inbox? So many emails from unknown senders sitting innocently, waiting to be opened! Most of these emails are about coupons and discounts which you must use or try today, else they will expire tomorrow!
Sometimes you do get tempted to open the email and yes sometimes you actually use the coupon code to make an unplanned purchase. You never realize (unless you are a digital marketer!) that unknowingly you have fallen for a unique email marketing strategy called cold emailing.
Let’s delve deeper into this often neglected email marketing strategy and yes, do watch the video at the end.
What Is Cold Emailing?
When you send an email to a prospective customer with whom you have no prior relationship, that’s called cold emailing. Sounds similar to cold calling? Not really! This distinct email marketing strategy is not so obtrusive like a cold call which often disrupts when you are busy in a meeting.
A successful implementation of cold email strategy can lead to useful contact with potential customers even though they are not in your subscriber list.
Are Cold Emails Treated As Spam?
Quite a relevant question. There’s this misconception that cold emails are nothing but spam. The fact is there’s a fine line between the two.
Sending bulk emails with unrealistic, fake offers are indeed spam. But sending cold email is all about initiating a one-to-one communication with the receiver with an intention to forge a long-standing business relation. And also it’s important that you make your cold emails as much attractive as possible to encourage readers to click the link you want!
Still if you want to play it safe, you must check the CAN-SPAM act before implementing this email marketing strategy.
Now that you have the basic info about cold emailing, the question is how to implement it the right way so that your email doesn’t end up in the spam folder?
Here in this video I have provided 5 easy tips to successfully apply cold emailing, an often neglected email marketing strategy.
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